Kebab Turki Baba Rafi






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About This Project

Kebab Turki Baba Rafi was established in 2003 by Hendy Setiono, a young entrepreneur, with a small cart in Nginden Semolo, Surabaya, Indonesia. He started with 4 million Rupiah borrowed from his sister as the capital. In 2005, KTBR grew rapidly and officially became PT Baba Rafi Indonesia. This is also when he started to turn this business into franchise. Kebab is one of the most popular fast food around the world, but there has not been any global player in the category. Baba Rafi Team has been committed to change it ever since.

Kebab Turki Baba Rafi keeps expanding, and eventually managed to open new international branches in Philippines and Malaysia in 2012, followed by Sri Lanka in 2013, China in three different cities—Yiwu, Hangzhou, Shanghai—in 2014, Netherland in 2015, as well as Singapore, Brunei Darussalam, Bangladesh, India, and many other countries to come.

Kebab Turki Baba Rafi (KTBR) is currently the world’s biggest kebab franchise business. KTBR has more than 1300 outlets throughout Indonesia and 68 outlets in 9 other countries: Malaysia, India, Philippines, Sri Lanka, China, Singapore, Brunei Darussalam, Netherland, and Bangladesh.

KTBR has received awards from global prestigious organizations, such as: winner of Indonesia’s SME Entrepreneur Awards 2006 by Ministry of Cooperatives and SME of the Republic of Indonesia, winner of Entrepreneur Awards 2009 by Ernst & Young, winner of the First Global Franchise in Indonesia 2016 from the President Joko Widodo, and many other awards.